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“Colo(u)rism is the practice that creates opportunities for people with light skin regardless of their true strengths, often thriving on the community’s silence.”
About The Founder, Jyoti Gupta
Jyoti analyzes and makes media for social good, particularly on the subject of colorism. Her first anti-colo(u)rism media advocacy project, ColorsofBrown.org, was a part of her post-graduate work at The New School University’s Media Studies School, for which interviewed thought leaders in the arts and media industries in India.
She officially launched The Colo(u)rism Project in 2012 and enrolled in a second Master’s degree in 2015, specializing in childhood studies, race, and feminist studies, at the Graduate Center, CUNY in New York.
Jyoti, an independent media maker, raises money through grants or crowdsourcing, and holds all decision-making power between her collaborators, the social justice community, and her good old self. Her first book, an arts-based racial literacy toolkit, Different Differenter challenges children’s literature and education standards and advocates for teaching them about skin as early as 4 years of age.
She currently lives in Washington Heights, New York, where she is a member artist at the neighborhood cornerstoneSTUDIOS.
“I’ve had my inner monologues about colourism and heard people talking about it in abstractions… but here I was in a roomful of people giving real world examples of how colourism has affected them. That struck me at my core.”
—Attendee, “Understanding Colo(u)rism: A Workshop,” at Allied Media Conference 2013.
Featured In
‘Planning to Change the World 2020-2021: A plan book for social justice educators’ by Education for Liberation Network and Rethinking Schools
‘How South Asian mothers are addressing America’s racial reckoning — and their own struggles with colorism’ in The Washington Post by Rudri Patel
‘A book about differences’ in The New York Times Wirecutter by Kelly Glass
‘Our Kids Have More To Teach Us About The World Than We Give Them Credit For’ Romper by Jyoti Gupta
‘The Power of Color’ The Truth to Power Show (Ep. 81), Radio Free Brooklyn by Vijay R. Nathan.
‘Popaganda: Image’ in Bitch Media by Sarah Mirk
The White Beauty Myth in The Hairpin by Vanessa Willoughby
‘Putting the U in Color’ in Glasstire: Texas Visual Art
‘When being fair is unfair: The complexion as an inequality standard’ in Business Standard by IANS
